iChicken

iChicken

Dr. Scott Gilingham’s passion project, iChicken, was born to create an avenue where he could share his extensive knowledge of commercial poultry raising and modifying those practices to benefit backyard chickens, one of the fastest growing industries in North America. Scott is an advocate for working towards a sustainable future be it growing tomatoes on your back patio or raising chickens in your backyard for meat and eggs. The colour yellow that helps to define the brand was naturally derived from the colour of the egg yolk and as such the chicken in the egg came into being. In additon to the logo, I created a stationary package, an i word chicken wordle, posters, newspaper ads, postcards, t-shirts, a book and various other marketing materials.